Case study 3: USE-IT
Regional economic development stresses concepts like partnership, value chain development, beneficiation, innovation, scalability, SMMEs, job creation and the green economy. There is no shortage of ideas and theories about what each of these concepts might mean practically or even efforts to give effect to them. USE-IT is an innovative Durban-based Section 21 company that has an operating model that manages to incorporate all of these ideas in order to maximise impact. USE-IT is the story of how simple ambition can generate a powerful and complex set of activities and interactions with multiple outcomes.